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Is AI Based Recommendation Ruin our Choice ?

They say "Data is new oil ". Today everybody have smart phone aka a full fledged computer in their hand networked with many other devices. Everyone is online 24 X 7. And all companies want to know what their existing and potential customers are up-to.  They are using AI and ML techniques to study their habits, patterns, consumption patterns, search queries and many more that may be we are not aware of😀 . This data is consumed by AI ML models created based on some algorithms to predict interests of person and what in future they may want to order, see, purchase, learn, wear, go-to, maintain, hospitalized and what not! This is done of-course to increase profits of these companies and bring comfort to their customers but is it happening really? Are these algorithms understand the mind ? Is it ruining the excitement in unpredictability of life, newness, surprises? Is it making people tunnel visioned? These are the questions that comes to my mind whenever I find myself surrounded with all smart (😋) machines. And there is no easy way to escape. 

For example, whenever I see videos on social media, next moment I am surrounded with all the corresponding product advertisements, and bombarded with tons of other similar videos and now onward  this topic will be recommended to me always. If I get busy in my life, I might forget to search something new and keep watching same recommended videos until on one fine day I wake up and ask myself what am I doing! I have to take special efforts to see what are other things in the world and I have to go in search of new things. Many won't do it and remain stuck in same loop not knowing they are being played with. It may change their psychology which can affect everything in their life. 

Hence, now special efforts are needed to get out of impact of machines and algorithms on us. Efforts are needed to remain on the other side of the line and think cleanly the way everyone was able to do few years back. The biggest threat that needs to be addressed is that there is new generation who have never seen and experienced world without smart machines and living with clean and peaceful mind. I afraid that digital detoxification can be new normal in future.


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